The Contrarian Lifestyle Publication
ImNotFollowing is the contrarian lifestyle publication for examining the rules, trends, and advice shaping modern life—then deciding what actually deserves your attention.
What aren't you following?Streaming. Software. Meal plans. Fitness apps. Cloud storage. Even features in your car. Subscriptions promised convenience, but somewhere along the way, buying things turned into renting access to your own life. We looked at when subscriptions make sense, when they quietly drain your money, and the simple test to decide what deserves another monthly payment.
Read the investigationThe proprietary lens
We rate every idea on the evidence behind it, the cost and effort it asks of you, and whether the payoff is actually there.
On the desk
Millions have been told that the first hour of the day decides the rest. We are opening the case—not making the alarm earlier yet.
InvestigateA real shortcut can be useful. Calling every partial tip a hack can make ordinary advice sound more certain, universal, and transformative than it is.
InvestigatePromising trials do not make a universal policy. The critical question is whether the organization redesigned work—or simply packed five days of pressure into four.
InvestigateHydration matters. A universal eight-glass rule is a memorable shortcut, not a personal prescription for every body or every day.
InvestigateA considered exception
Questioning the default does not mean rejecting everything. These are the ideas that earned a place.
The community edition
Some rules were made to be questioned. Submit the convention, expectation, or trend you have decided does not fit.